About me
I am Mara-Lid
I design and develop digital products. But before proposing any solution, I listen. I understand the context, map the problem, and only then do I start working.
I specialize in mobile apps, design systems, and visual identity. I work with teams that want measurable impact, not just deliverables that look good.
What issue is your product having?
design therapy
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
Discover my journey in the world of design
I started by designing visual pieces, and over time I moved deeper into the product. Today I work at the intersection of strategy, design, and technology.
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
My Tech Stack
Each tool in my stack has a specific purpose. I don't use technology because it's trendy; I integrate it when it solves a concrete problem in the process.
Framer
To design and publish websites without relying on development. Fast, interactive, and with real animations.
Figma
My main design tool. Where components, flows, prototypes, and design systems live.
Cursor
Code editor with built-in AI. I use it to build working prototypes and automate parts of the process that used to take hours.
Spline
My tool for incorporating 3D visual elements into the web: ideal for adding playful, interactive depth to projects.
WordPress
For clients who need to manage their own content. A robust CMS that the client can handle without relying on me.
Claude Code
AI to go beyond the screens. Document, generate clean code, and accelerate product decisions.
Lovable
To prototype functional products quickly. Ideal for validating an idea before investing in detailed design.
Notion
My organization system. Documentation, briefs, feedback, and project management all in one place.
Hotjar
Heatmaps and session recordings to understand how users behave within the product.
Design with strategy and creativity
My method combines strategy and creativity to tackle challenges, develop solutions, and deliver designs that communicate your message effectively.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.
About me
I am Mara-Lid
I design and develop digital products. But before proposing any solution, I listen. I understand the context, map the problem, and only then do I start working.
I specialize in mobile apps, design systems, and visual identity. I work with teams that want measurable impact, not just deliverables that look good.
What issue is your product having?
design therapy
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
Discover my journey in the world of design
I started by designing visual pieces, and over time I moved deeper into the product. Today I work at the intersection of strategy, design, and technology.
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
My Tech Stack
Each tool in my stack has a specific purpose. I don't use technology because it's trendy; I integrate it when it solves a concrete problem in the process.
Framer
To design and publish websites without relying on development. Fast, interactive, and with real animations.
Figma
My main design tool. Where components, flows, prototypes, and design systems live.
Cursor
Code editor with built-in AI. I use it to build working prototypes and automate parts of the process that used to take hours.
Spline
My tool for incorporating 3D visual elements into the web: ideal for adding playful, interactive depth to projects.
WordPress
For clients who need to manage their own content. A robust CMS that the client can handle without relying on me.
Claude Code
AI to go beyond the screens. Document, generate clean code, and accelerate product decisions.
Lovable
To prototype functional products quickly. Ideal for validating an idea before investing in detailed design.
Notion
My organization system. Documentation, briefs, feedback, and project management all in one place.
Hotjar
Heatmaps and session recordings to understand how users behave within the product.
Design with strategy and creativity
My method combines strategy and creativity to tackle challenges, develop solutions, and deliver designs that communicate your message effectively.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.
About me
I am Mara-Lid
I design and develop digital products. But before proposing any solution, I listen. I understand the context, map the problem, and only then do I start working.
I specialize in mobile apps, design systems, and visual identity. I work with teams that want measurable impact, not just deliverables that look good.
What issue is your product having?
design therapy
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
Discover my journey in the world of design
I started by designing visual pieces, and over time I moved deeper into the product. Today I work at the intersection of strategy, design, and technology.
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
Senior Product Designer
SEEK
Nov 2025 - Present
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
UX Team Leader
CodersLab
Sep 2024 - Oct 2025
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Senior Product Designer
CodersLab
Jun 2024 - Sep 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
Product Designer
Betterfly
Sep 2022 - Apr 2024
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
Multiply
Dec 2020 - Aug 2022
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
UX/UI Designer
WOM
Jan 2019 - Dec 2020
My Tech Stack
Each tool in my stack has a specific purpose. I don't use technology because it's trendy; I integrate it when it solves a concrete problem in the process.
Framer
To design and publish websites without relying on development. Fast, interactive, and with real animations.
Figma
My main design tool. Where components, flows, prototypes, and design systems live.
Cursor
Code editor with built-in AI. I use it to build working prototypes and automate parts of the process that used to take hours.
Spline
My tool for incorporating 3D visual elements into the web: ideal for adding playful, interactive depth to projects.
WordPress
For clients who need to manage their own content. A robust CMS that the client can handle without relying on me.
Claude Code
AI to go beyond the screens. Document, generate clean code, and accelerate product decisions.
Lovable
To prototype functional products quickly. Ideal for validating an idea before investing in detailed design.
Notion
My organization system. Documentation, briefs, feedback, and project management all in one place.
Hotjar
Heatmaps and session recordings to understand how users behave within the product.
Design with strategy and creativity
My method combines strategy and creativity to tackle challenges, develop solutions, and deliver designs that communicate your message effectively.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
01.
Research & Strategy
THE CONSULTATION
It all starts the same way as in therapy: by listening. I understand the business, the user, and the real-world context before moving any piece. Interviews, metrics, benchmarks. Without a clear diagnosis, any solution is just a guess.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
02.
Definition & Architecture
THE DIAGNOSIS
With everything I’ve heard, I define the real problem in one sentence. If I can’t do that, it’s a sign that I need to keep asking questions. I map flows, journey maps, and information architecture. This is where the decisions that have the biggest impact are made, not in the visual design.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
03.
Design & Prototyping
THE TREATMENT
Only here do I begin designing. Wireframes, prototypes, components. I work from the system, not from the individual screen. Every visual decision responds directly to the prior diagnosis, not to an aesthetic preference.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
04.
Testing & Optimization
THE REVIEW
No solution works without review. Testing with real users, iterations with the team, structured feedback. I’d rather discover what doesn’t work here than in production. Data guides us; intuition accompanies us.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
05.
Delivery & Launch
Registration
The project doesn’t end when I deliver the file. It ends when it’s working in the real product. Documented handoff, an updated design system, and support during implementation until the team can continue on its own.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
06.
Iteration & Continuous Improvement
FOLLOW-UP
Good therapy doesn’t end in the first session. If the product requires it, I support its evolution: I review post-launch metrics, identify new friction points, and propose concrete improvements. Design is a living process, not a final deliverable.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.