Hi
Hi
Maralid Yanez
PRODUCT
designer
I do design therapy: I listen to the real problem before sketching the solution.
I do design therapy: I listen to the real problem before sketching the solution.
Design Therapy
I work with you as a freelancer or I join your team. In either case, the process is the same: first I understand the real problem, then I design the solution.
1. Product Design
Wireframing and prototyping
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Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
About me
I’m Maralid, a Product Designer with 7+ years of experience solving problems at the root. I don’t start designing until I understand what really hurts. I call that design therapy.
0+
0+
Years of experience
0+
0+
Years of experience
0
0
Completed projects
0
0
Completed projects
Featured projects
Every project starts with a question, not a sketch. Here are the cases where I dug into the root of the problem, and the business measured the result.
The Diagnosis of Others
These are the words of the people I have worked closely with, and who experienced the process from within.
“I met Maralid at Colmena when I was UX Lead. She is a results-oriented, creative professional with an inquisitive mind. She seeks to surprise and solve problems in the best possible way, always taking both the technical and human aspects into account. She has great intuition and motivation to grow”.
Crescente Rengifo
Chief Designer at NTT DATA
“I worked with Maralid at CodersLab and was impressed by the way she collaborates. She always brings marketing and product together, contributing clear and creative ideas. She has a great capacity for empathy and user insight. She is able to connect with different profiles and shape consistent solutions.”
Marcela Herrera
Design Lead at CodersLab
I have collaborated on products used by thousands of users in LATAM
0+
0+
Years of active experience
My work helped the products improve their CSAT by 40%
0%
0%
Growth
“Working with Maralid was a pleasure. She is committed to her team, understands users, and pays attention to details. She reaches good agreements with development and receives feedback positively, applying it to improve her processes and design, always adding value to projects.”
Nati Tobón
Product Lead at Betterfly
"Working with Maralid at Multiplica was very good. They have a great ability to research, understand the user, and propose concrete improvements. They always came with solid arguments and well-thought-out solutions. They are someone who brings clarity and a practical approach to every project."
Rodrigo Valenzuela
UX Director at Multiplica
Frequently asked questions
If you have questions about how I work or what to expect from the process, here are the most common answers. If you don’t find yours, write to me directly.
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
Think-Aloud Diagnostics
What I think about before opening Figma. Reflections on design, product, and the decisions that don’t appear in the deliverables.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.
Hi
Hi
Maralid Yanez
PRODUCT
designer
I do design therapy: I listen to the real problem before sketching the solution.
I do design therapy: I listen to the real problem before sketching the solution.
Design Therapy
I work with you as a freelancer or I join your team. In either case, the process is the same: first I understand the real problem, then I design the solution.
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
About me
I’m Maralid, a Product Designer with 7+ years of experience solving problems at the root. I don’t start designing until I understand what really hurts. I call that design therapy.
0+
0+
Years of experience
0+
0+
Years of experience
0
0
Completed projects
0
0
Completed projects
Featured projects
Every project starts with a question, not a sketch. Here are the cases where I dug into the root of the problem, and the business measured the result.
The Diagnosis of Others
These are the words of the people I have worked closely with, and who experienced the process from within.
“I met Maralid at Colmena when I was UX Lead. She is a results-oriented, creative professional with an inquisitive mind. She seeks to surprise and solve problems in the best possible way, always taking both the technical and human aspects into account. She has great intuition and motivation to grow”.
Crescente Rengifo
Chief Designer at NTT DATA
“I worked with Maralid at CodersLab and was impressed by the way she collaborates. She always brings marketing and product together, contributing clear and creative ideas. She has a great capacity for empathy and user insight. She is able to connect with different profiles and shape consistent solutions.”
Marcela Herrera
Design Lead at CodersLab
I have collaborated on products used by thousands of users in LATAM
0+
0+
Years of active experience
My work helped the products improve their CSAT by 40%
0%
0%
Growth
“Working with Maralid was a pleasure. She is committed to her team, understands users, and pays attention to details. She reaches good agreements with development and receives feedback positively, applying it to improve her processes and design, always adding value to projects.”
Nati Tobón
Product Lead at Betterfly
"Working with Maralid at Multiplica was very good. They have a great ability to research, understand the user, and propose concrete improvements. They always came with solid arguments and well-thought-out solutions. They are someone who brings clarity and a practical approach to every project."
Rodrigo Valenzuela
UX Director at Multiplica
Frequently asked questions
If you have questions about how I work or what to expect from the process, here are the most common answers. If you don’t find yours, write to me directly.
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
Think-Aloud Diagnostics
What I think about before opening Figma. Reflections on design, product, and the decisions that don’t appear in the deliverables.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.
Hi
Hi
Maralid Yanez
PRODUCT
designer
I do design therapy: I listen to the real problem before sketching the solution.
I do design therapy: I listen to the real problem before sketching the solution.
Design Therapy
I work with you as a freelancer or I join your team. In either case, the process is the same: first I understand the real problem, then I design the solution.
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
1. Product Design
Wireframing and prototyping
Label
Label
Label
Label
2. Identity & Communication
Logo and brand identity design
Label
Label
Label
Label
3. Web Design & Development
Responsive website design
Label
Label
Label
Label
4. Design with AI
Brand strategy and identity development
Label
Label
Label
Label
About me
I’m Maralid, a Product Designer with 7+ years of experience solving problems at the root. I don’t start designing until I understand what really hurts. I call that design therapy.
0+
0+
Years of experience
0+
0+
Years of experience
0
0
Completed projects
0
0
Completed projects
Featured projects
Every project starts with a question, not a sketch. Here are the cases where I dug into the root of the problem, and the business measured the result.
The Diagnosis of Others
These are the words of the people I have worked closely with, and who experienced the process from within.
“I met Maralid at Colmena when I was UX Lead. She is a results-oriented, creative professional with an inquisitive mind. She seeks to surprise and solve problems in the best possible way, always taking both the technical and human aspects into account. She has great intuition and motivation to grow”.
Crescente Rengifo
Chief Designer at NTT DATA
“I worked with Maralid at CodersLab and was impressed by the way she collaborates. She always brings marketing and product together, contributing clear and creative ideas. She has a great capacity for empathy and user insight. She is able to connect with different profiles and shape consistent solutions.”
Marcela Herrera
Design Lead at CodersLab
I have collaborated on products used by thousands of users in LATAM
0+
0+
Years of active experience
My work helped the products improve their CSAT by 40%
0%
0%
Growth
“Working with Maralid was a pleasure. She is committed to her team, understands users, and pays attention to details. She reaches good agreements with development and receives feedback positively, applying it to improve her processes and design, always adding value to projects.”
Nati Tobón
Product Lead at Betterfly
"Working with Maralid at Multiplica was very good. They have a great ability to research, understand the user, and propose concrete improvements. They always came with solid arguments and well-thought-out solutions. They are someone who brings clarity and a practical approach to every project."
Rodrigo Valenzuela
UX Director at Multiplica
Frequently asked questions
If you have questions about how I work or what to expect from the process, here are the most common answers. If you don’t find yours, write to me directly.
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How long does a project take?
4.
What do I need to have ready before starting?
5.
Do you do revisions?
6.
How do we get started?
Think-Aloud Diagnostics
What I think about before opening Figma. Reflections on design, product, and the decisions that don’t appear in the deliverables.
Hi
Hi
What is the symptom?
Tell me what’s going wrong. Together we’ll find where the real problem is and how to solve it.